Global Cooling LLC
Changing the way the world cools...
The ability to adapt your business model to suit the changing needs of the market is as fundamental to entrepreneurship as producing a high-quality product or developing a successful marketing plan. Global Cooling LLC, an Athens, Ohio-based manufacturer of energy-efficient cooling products, has, in its nearly fifteen year history, been able to successfully adapt in order to compete. With the help of business assistance from Ohio Third Frontier’s entrepreneurial signature program, TechGROWTH Ohio, and a $1 million grant from Ohio Third Frontier, Global Cooling is now set to launch its premier product, a highly-efficient, portable -80° Celsius commercial cooler, the first of its kind.
When
Global Cooling LLC got its start in 1995, in part with a grant from Greenpeace,
the company was primarily involved in patenting and licensing commercial cooling
technology that would help to slowdown the depletion of the ozone layer. But as concerns about the viability of the
ozone became part of a wider environmental movement for energy-efficiency and
sustainability, and as it became clear to founders David Berchowitz and Dale Kiikka
that there was room to grow in commercial cooling’s manufacturing sector, the
company adapted its mission. In 2008 the
company shifted to developing and building their own line of products, using
technology known as a free piston Stirling
cooler.
“While
the central innovation of Stirling technology
has been around for a very long time,” Kiikka explains, “achieving efficiencies
in both energy and costs for important applications with strong market
potential has been the challenge for many years.”
Berchowitz,
Kiikka, and their small team aimed to create a new kind of commercial cooler,
which would carve out a niche in the quarter billion dollar -80° Celsius
cooling market. To compete, they wanted
to build a cooler that was not only lightweight, portable, and competitively
priced, but also held true to the environmentally-friendly tenets of Global
Cooling’s original mission. The result
of their work is truly a breakthrough product, an easily movable -80° Celsius
cooler which can reduce electric costs and carbon dioxide emissions by 60 to 80
percent. Using $500 to $1000 less electric
power per year than existing coolers, it is unlike anything else currently
available.
“At
the moment, we are marketing to professionals in the bio and life sciences, those
who, for example, work in stem cells, fertility research, or with other
biological specimens,” says Neill
Lane, Global Cooling’s president and long-time
board member. “With our product, researchers will be able transport samples
from lab to lab, with a level of ease that didn’t exist before. At the same time they will be helping to
reduce their impact on the environment, an important concern for any business
today.
While the shift to development and
manufacturing has helped to prepare the company for the future, the changes have
also necessitated adaptations to Global Cooling’s business structure. To assist with these issues, Global Cooling
enlisted the help of TechGROWTH Ohio
and its team of small-business experts. Global
Cooling has since received the full range of TechGROWTH
assistance. At no cost to the company, small business advisors
assisted the company in honing their business strategy. TechGROWTH
also funded several expert consultants on the senior administrative and
executive levels to assist in product focus, human resources decisions, grant
applications, and other key areas. TechGROWTH's assistance and strengthened
internal capacities resulted in the award of a $1 million Third Frontier grant
in December 2008. GC will use grant resources to improve and expand
its facility for locally-based manufacturing. Approximately
seventy-five new jobs will result.
Kiikka
credits TechGROWTH Ohio
with helping to push Global Cooling to the next level. “The services and support from TechGROWTH
Ohio were crucial to our success in winning this important grant,” he says,
“I’d encourage every new or young company in the region to contact these folks
and see how they can also benefit from what TechGROWTH has to offer.”
With
new office and factory space, and its premier product set to launch, Global
Cooling has room to grow. “We are most
excited to be a burgeoning business, particularly in this economic climate,”
Lane adds. “Where we were once a group
of ten to fifteen inventors and licensors, we are looking to grow to about 100
employees, all based out of our Athens
facility and office. It really wouldn’t
have been possible without the entrepreneurial assistance of TechGROWTH Ohio.”
The
possibilities for Global Cooling’s breakthrough technology go beyond portable
commercial cooling. They are currently
working on developing a range of commercial coolers, both portable and full
size, but in the future they would like to tap into the home cooling product
market. Home refrigeration, cooling
applications, and the growing area of electronics cooling are all potential
areas for growth.